Packaging Design & Product Development
Packaging design sits at the intersection of visual storytelling and production precision. My background as a production artist and graphic designer allows me to approach packaging projects from both perspectives: creating compelling visuals while ensuring files meet the technical requirements necessary for manufacturing.
Redwood Coast Cider—Product Line Packaging
Branding, Label System, Alcohol Compliance Packaging
2017–2020
For Redwood Coast Cider I designed the entire product label system for a line of craft hard ciders. This project required balancing visual branding with the strict regulatory standards required for alcohol products.
Working within federal and state guidelines, I developed labels that maintained brand consistency while clearly communicating required information such as ABV, product classification, and producer details.
Responsibilities
• Designed label system for multiple cider varieties
• Ensured compliance with alcohol labeling requirements
• Prepared production-ready files for commercial printing
• Developed a flexible layout system for future flavors
Pop-Up Bug Museum—Exhibition Graphics
Environmental Design, Educational Signage
2024
For a traveling pop-up insect museum, I designed a series of large-format educational display banners used in the exhibit space. While not traditional consumer packaging, this project relied heavily on production planning, material sizing, and print-ready file preparation for large format display systems.
Responsibilities
• Designed museum display banners and educational panels
• Prepared print-ready files for large format production
• Organized complex photo layouts for educational storytelling
Velveteen Rabbit Sticker Book
Packaging Design, Product Concept
2009
This personal project explored interactive packaging through a children's sticker activity book inspired by The Velveteen Rabbit. The design combines illustration, packaging structure, and product layout to create a playful storytelling experience.
Responsibilities
• Designed product packaging and interior layout
• Created original illustrations and character designs
• Developed sticker sheets and storage tray layout
Sewology — Product Label Design
Product Labeling & Brand Application
2025
This custom label design for Sewology was developed for textile products and later featured by Super Label Store on their social media. The project focused on creating a clean, minimal label that works across woven and printed formats.
Responsibilities
• Designed textile label artwork
• Prepared vector files for woven label production
• Developed a flexible label system for apparel use
Fork & Score—Product Line
Merchandise Packaging and Product Graphics
2025
For the YouTube channel Fork & Score, I created a line of merchandise designs including phone cases and branded graphics. The goal was to produce bold, highly readable graphics that translate well to print-on-demand manufacturing processes.
Responsibilities
• Designed graphics for phone case product line
• Prepared scalable vector artwork for manufacturing
• Developed a bold visual identity for merchandise